Borgward Enters Middle East, Opens Showroom And Parts Center

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Borgward is a German car manufacturer. It has been in the industry for last 8 years. Understanding the importance of presence in the Middle East market, Borgward has opened its first showroom in the region in partnership with its UAE distributor Union Motors.

Being a German company, Borgward is very specific to each and every element of its products. For the UAE market, it has got two products at present – BX5 and BX7. Both of them were showcased at the 2017 Dubai International Motor Show. These models will be available at Borgward’s showroom.

Borgward has also opened a parts center. It is a gigantic warehouse located at Jebel Ali Free Zone (JAFZA). It is spread over an area of 16,000 sqm. It will have a huge stock of parts for the Middle East region. Its primary objective is to reduce the delivery time of orders of parts.

Speaking about the new showroom and parts center, Tom Anliker, Senior Vice President of Borgward group AG, said, “Borgward’s entry to the GCC was prompted by robust customer demand for compact and mid-size SUVs in the region. The opening of the central warehouse in Dubai’s JAFZA reflects our commitment to delivering excellent service to our customers and underscores our continued efforts to become a trusted service partner.”

Borgward is also offering several promotional offers for its prospective buyers on the joyous occasion of the opening of its new showroom. An unlimited kilometer warranty, a buy-back guarantee, and free iPhones for the first few customers are some of those offers.

Starting price of Borgward BX5 is AED 84,000, whereas the BX7 begins from AED 94,500.


Borgward To Begin Operations In The UAE