For Automobili Lamborghini, the year just ended was full of milestones and accolades that mark the company’s steady growth: the result of a roadmap and strategy that, as demonstrated within the latest figures, are proving to be successful.
Lamborghini continues to confirm positive trends following the inevitable impact of the pandemic that affected nearly every industry. For the past two years the company has continued its impressive growth not only in terms of sales, but also by the awards and certifications received, which demonstrate Lamborghini’s commitment to the various contexts in which it operates, from sustainability to human resources.
In terms of numbers, Automobili Lamborghini continues to break records and also for 2022 saw the best sales figures ever. In fact, the company delivered 9,233 cars worldwide, an increase of 10% over the previous year.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments that can produce consistent and concrete results. We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand., which enables us to look to the future and the upcoming goals with confidence.”
A further acceleration of this trajectory will take place in 2023, when the first hybrid cars will be produced and Lamborghini enters the second phase of our Direzione Cor Tauri program: a strategic roadmap unveiled in 2021 that involves the highest-ever investment in the company’s history (1.8 billion euros over five years) delivering the hybrid transition and subsequently the transition to fully-electric vehicles.
In all macro-regions the sign was clearly positive, maintaining a homogeneous and consistent distribution, with Asia registering +14%, followed by America with +10% and finally EMEA with +7% compared to 2021. Sales, in almost all key markets, broke all records., with the number of dealers increasing from 173 to 180 in just one year and with a presence in 53 different countries.
In terms of models, the Urus Super SUV’s success is confirmed (5,367 units delivered, up 7% over 2021), followed by an impressive increase of the Huracán (3,113 units delivered, up 20% over 2021) and the Aventador with 753 units delivered, reaching the end of its production in September 2022.
In terms of product, 2022 was a year full of news, starting with the launch of the Huracán Tecnica in April, which consolidates the level of expertise Lamborghini has achieved in the field of design and engineering. November saw another V10 unveiling of the Huracán Sterrato, the first super sports car designed to offer the ultimate driving pleasure away from conventional roads on loose surfaces, in a totally unique combination.
Last year was also a very important one for the Urus Super SUV, with the entry of two brand new models, where Automobili Lamborghini unveiled the all-new Urus Performante, which highlights sportiness and performance by focusing on a design that showcases its incredible capabilities on the road, on the track, and on loose surfaces. And the Urus S, the latest successor to the Urus. The Urus S offers more power combined with unprecedented versatility and design, consolidating the Super SUV concept in the luxury car segment.
