Abu Dhabi Motors, the largest retailer of premium cars in the Middle East, has signed a Memorandum of Understanding with W Motors And ICONIQ Motors, marking the beginning of a significant distribution partnership in the UAE.
The three parties present at the signing ceremony, which took place at the W Motors showroom in Dubai City Walk, subsumed Arno Husselmann, General Manager of Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors, and Bruno Lambert CEO of ICONIQ Motors.
Abu Dhabi Motors was founded in 1985. It is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars in Abu Dhabi and Al Ain. It has won 20 Global Awards in 14 years. Some of its notable awards include the Global Dealer of the Year in (2008, 2012, 2013, and 2015) and Global Sales Leader (2008, 2013, 2014, and 2015) and won Global Bespoke Dealer for the past 9 years in a row.
Arno Husselmann, General Manager of Abu Dhabi Motors, commented on the new partnership, “We are thrilled to be joining W Motors and ICONIQ Motors in this exciting partnership aimed at bringing ICONIQ's Smart Passenger Vehicles to the region. ICONIQ and W Motors are innovative brands with remarkable cars that are set to take the industry by storm. We look forward to our involvement in the successful growth of this distribution partnership. We will only consider partnering with the best products and technologies which deliver substance and value to the customers. These products do so in abundance and will find many customers.”
W Motors was established in 2012 with a vision of becoming a fully integrated high-performance luxury sports car producer with activities ranging from car design and research to development and manufacturing. At present, it has got two sensational products - the Lykan HyperSport, the one which we saw in The Fast & The Furious 7, and the Fenyr Supersport, which has been launched in Nov 2017.
Speaking about the MOU, Ralph R Debbas, Chairman & CEO of W Motors said, “We are extremely proud to partner with Abu Dhabi Motors, a leader in luxury vehicles sales in the Middle East. With the help of their professional team, we hope to push W Motors brand and vehicles in the region and beyond, by learning from their expertise in the automotive field as well as from their best practices in terms of excellence in sales and after-sales process and high customer satisfaction and value.”
Founded by Alan Wu in China in 2016, ICONIQ Motors' vision is to create all-electric, fully connected and autonomous vehicles which deliver the ultimate passenger experience. It has already formed strategic partnerships with a number of world-class organizations. Currently, it has a lineup of two Smart Passenger Vehicles (SPVs) which include the ICONIQ Seven VIP and the ICONIQ Seven Premium.
This MOU with Abu Dhabi Motors becomes the newly appointed dealer of W Motors Hypercars in the Middle East region. It will offer a strategic visibility for W Motors Hypercars with a clear synergy linking both luxury automotive brands in terms of high-performance luxury cars catering to HNWI clientele.
